The Oncology Marketing Strategies U.S. 2008 report provides leading-edge research and analysis on critical reimbursement, pricing, and competitive issues affecting the cancer drug market in the United States. This ongoing, timely information helps marketing and sales professionals better position themselves for success in the increasingly scrutinized and regulated oncology marketplace.

Key Benefits:

• Understand the implications for manufacturers of new government policies as well as public and private sector reimbursement trends, including Medicare reform (e.g., Part D, ESA rulings)
• Assess the pros and cons of product marketing channel strategies, including specialty pharmacies, distributors, and wholesalers
  
• Evaluate the relative importance of key physician and patient influencers, including patient assistance plan and reimbursement support providers, GPOs, and advocacy groups
  
• Identify key sales and marketing targets (community and institutional customers) that ultimately utilize oncology drug products
  
• Appreciate emerging strategic opportunities to build a cancer franchise and drive product utilization
  
• Access comprehensive market intelligence to increase sales and marketing ROI, including comprehensive profiles of leading oncology market players such as pharmaceutical manufacturers; specialty, mail order and retail pharmacies; PBMs; government and commercial payers; wholesalers; patient assistance program/reimbursement services vendors; and other stakeholders

Unique Features

• Direct access to the industry’s leading cancer marketing analytics team
• Ongoing series of topical briefings covering the most pressing issues to oncology manufacturers
• Regular in-person updates on reimbursement trends and policy developments, and other research highlights with custom recommendations tailored to address client needs
• Inside views of key customer groups and national accounts

Download an OMS U.S. brochure

For more information on MattsonJack DaVinci's Oncology Marketing Strategies or other multiclient offerings, phone 650.403.7001 or e-mail info@mattsonjack.com.