Oncology Market Access U.S., formerly Oncology Marketing Strategies, provides ongoing access to leading-edge analysis of critical shifts in the U.S. marketplace that are likely to impact reimbursement, pricing, and utilization of cancer drugs.

Our analyses are based on in-depth qualitative and quantitative market research as well as hands-on industry experience. Information is presented from the perspective of manufacturer implications to help marketing and sales professionals better position cancer drugs for enduring success in an environment of extended uncertainty and scrutiny.

Key Benefits:

• Understand the implications for manufacturers of new government policies as well as public and private sector reimbursement trends, including Medicare reform (e.g., the potential use of comparative effectiveness to influence pricing policy and the implication of proposed budget cuts)
• Assess the pros and cons of product marketing channel strategies, including specialty pharmacies, distributors, and wholesalers
• Evaluate the relative importance of key physician and patient influencers, including patient assistance plan and reimbursement support providers, GPOs, and advocacy groups
• More effectively engage community and institutional customers during a period of constricting time and budgets
• Appreciate emerging strategic opportunities to build a cancer franchise and drive product utilization
• Access comprehensive market intelligence to increase sales and marketing ROI, including comprehensive profiles of leading oncology market players such as pharmaceutical manufacturers; specialty, mail order, and retail pharmacies; PBMs; government and commercial payers; wholesalers; patient assistance program / reimbursement services vendors; and other stakeholders

Unique Features

• Direct access to the industry’s leading cancer marketing analytics team
• Topical briefings cover the most pressing issues to manufacturers of oncology drugs
• Regular in-person updates on reimbursement trends and policy developments, as well as other research highlights with custom recommendations tailored to address client needs
• Inside views of key customer groups and national accounts

Download an Oncology Market Access U.S. fact sheet

For more information on MattsonJack DaVinci's Oncology Market Access, individualized workshops, or other multiclient offerings, phone 650.403.7001 or e-mail info@mattsonjack.com.