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Click here to read a recent MattsonJack article - Primary Marketing Research for Forecasting.
MattsonJack's Marketing Research
staff understand business issues because of their diverse
backgrounds, such as pharmaceutical product management, marketing
research management and strategic planning in both large and
small pharmaceutical companies. These highly trained
and seasoned consultants have commercial experience that includes
extensive qualitative and quantitative marketing research
expertise enabling them to offer valuable perspectives on
a client's internal and external business challenges. Equally
important, MattsonJack Marketing Research consultants make an immediate,
positive impact on the organizations they serve.
Providing
clients with qualitative and
quantitative support in:
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Meeting clients' needs
via: |
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- New product concept testing
- Awareness and usage studies
- Attitude and opinion studies
- Pricing and reimbursement testing
- Message testing
- Product positioning
- Product and market forecasting
- Market segmentation
- Unmet needs analysis |
- Focus groups
- Individual depth interviews via face-to-face
__ or via telephone
- Internet studies
- Mail surveys
- Pharmacy intercept studies
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MattsonJack's Marketing Research team provides these
research services for the following target audiences:
- Healthcare professionals (physicians,
pharmacists and nurses)
- Consumers or caregivers
- Managed care organizations (medical directors
and pharmacy directors)
- Key opinion or thought leaders (for many
therapeutic categories)
MattsonJack Marketing Research helps clients
develop and launch products...
...and assists clients post-launch.
For more information
on MattsonJack's Marketing Research or Advanced Analytics capabilities,
phone (314) 469-7600 or e-mail info@mattsonjack.com. |
