The client had a novel compound in Phase III development. As an emerging company with a limited commercial organization, it needed to determine the optimal commercialization strategy for this compound.

The client asked MattsonJack for assistance with the following:

• outlining the time and resources required to create a viable and competitive commercial infrastructure that would enable the client to enter the U.S. market successfully
  
• researching and analyzing commercialization options employed by other emerging biopharmaceutical firms
• identifying, analyzing and evaluating the strengths and weaknesses of potential strategic commercialization alternatives, taking into account significant events that might occur before the anticipated product launch date
  

MattsonJack consultants used a multistep process that included:

• analysis of the current and future competitive landscape and trends in the current market, including a detailed analysis of competitive products
  
• evaluation of the product to determine how it most likely would compare to current and future competitors
  
• identification, research, profiling and analysis of commercialization strategies employed by other emerging biopharmaceutical companies — insights obtained were employed to develop recommended commercial organization for the client
  
• creation of a cost of commercialization model, including a proposed organizational structure for sales, marketing and support personnel
  
• promotional response analysis to refine the required optimal resources
  
• strategy scenario analysis, including scenario generation, analysis and rating of commercialization alternatives using a validated decision-analysis process
  

The client, a regional pharmaceutical sales
and marketing company, had used MattsonJack's
services to help build its business through
in-licensing, co-promotion and product
acquisitions.

Several deals were completed. At the time
the client began considering an exit strategy,
it again asked for MattsonJack's assistance.

MattsonJack brought several suitors to the table, including two Japanese clients that were looking for U.S. entry strategies.

MattsonJack brokered the deal, which resulted in increased value enhancement for the owners.